Culture-led tourism is strongest where cities or areas host destination-unique attractions: Vienna’s Spanish Riding School, Paris’s Moulin Rouge, Edinburgh’s Military Tattoo etc. London’s theatreland is not exactly unique, with New York’s Broadway also boasting a huge aray of theatrical productions, but when events like the opening of a new show add to the attraction, then the draw is pretty strong, as happened this year with the opening of the 25th anniversary production of Miss Saigon at the Prince Edward Theatre in the heart of London’s Soho, drawing thousands of visitors on Miss Saigon Theatre Breaks.
The show, the younger brother of the hugely successful Les Miserables by Boubil and Schonberg, is already helping to attract tourists, both domestic and international, to visit the city with the express intention of seeing the show. 4 star Miss Saigon Theatre Breaks cost from £145 per person including best seats and hotel accommodation. Visitors have the option of adding extra nights and entry into other tourist attractions to make their short break in London a longer holiday. For domestic travelers, rail travel is also available at discounted rates.
Miss Saigon is set in Vietnam during the last days of the US led military intervention and then in the years after when Vietnam is trying to recover from the devastating war. Based on Puccini’s Madame Butterfly it is about a soldier who falls in love with a local girl. But he is forced to leave the country before he has a chance to discover that he is to become a father.
Years later he will return but will he find her and will he still love her?
There are many companies with which you can book a Miss Saigon Theatre Break: two are www.theatrebreaks.com and www.theatrebreaks.co.uk.
Author Simon Harding has been championing cultural breaks since 1983 when he joined his father’s company: Theatre Rail Club. He now writes for a variety of web-sites on tourism.